MediaCentral is at the heart of Avid’s news solution, supporting the world’s leading media organizations to collaborate, create, and deliver news programs, all types of broadcast shows, online posts, and more to multiple delivery platforms.

This is a part of a wider, solutions-based approach which Avid has deployed for a number of years, with an end-to-end offering of a full production solution, rather than on-point product offerings. Whichever route you choose, Avid MediaCentral has a path to suit with the introduction of new Long-Term Maintenance (LTM) releases, starting with MediaCentral 2022.3. Many in the industry want to be at the cutting edge, innovating and testing out state-of-the-art applications, using the latest and greatest software releases, and being willing to accept an element of risk which may be associated with that.

There is a lot to be said for reliability, familiarity, and stability when it comes to media production, but there is also a desire to try new things, to develop new workflows, or take advantage of new functionalities which can change ways of working, perhaps enhance efficiency, or deliver new revenue streams.